There’s no way around it – blogging is definitely a time, energy, and financial investment. Anyone who says it’s easy, fast, or instantly profitable is lying or disillusioned. Of course, if you outsource it then you’re only paying with money, not time or energy.
If you’re an entrepreneur wondering if blogging is worth it or not for your business, you’re not alone. There’s a ton of confusing information online about all things marketing. And it’s no doubt tough to decipher it all, especially if you’re new to everything.
As someone who’s studied hundreds of blogs and grown their own, blogging is worth it if you’re strategic, intentional, and first clear on your business’s fundamentals (like target audience, offers, messaging, positioning, etc.). Why? Because your blog strategy should depend on your fundamentals.
When you blog strategically for your business, you’re creating in-depth pieces of content that people can find online on autopilot 24/7. They’ll search for something and, if your SEO is done well, those intrigued people will enter your business’s ecosystem. Maybe they’ll even stay around a bit longer by visiting your other blog posts or signing up for your email list. They might be SO ready for you to help them that they book one of your services or purchase something right then and there. As you can see, there are loads of benefits of blogging for your business. Let’s get into the biggest ones now.
If your dream is to make a full-time income (or more!) with your business, showing up in all the right places will help.
With over 8.5 billion searches a day on Google, it’s safe to say your potential clients/customers are regularly looking for answers. And when you show up as the brand with those answers, your brand gets a big A+ from those readers (aka more trust and credibility).
That’s because of a powerful principle in psychology called the mere-exposure effect. The more times your brand can provide exactly what your perfect match people are looking for, the more likely they’ll like your brand and associate it with whatever it is you do.
Blogging regularly on the same topics also leads to your business becoming an authority figure on those topics.
It’s relatively self-explanatory, but topical authority is when your business becomes the go-to for your specific niche. As in, if you wrote consistently about productivity for busy mompreneurs, your brand would eventually be considered the ‘expert’ in that area in Google’s eyes.
High topical authority = An omnipresent brand
As with most methods of marketing, you’ll need a strategy if you want your blogging efforts to actually produce a positive return on investment as soon as possible. Even if you’re totally DIYing it, that’s still a bunch of time invested into it. And let’s not forget: time is money.
With a well-researched and planned out blog strategy (yup, even blogging should have a strategy!), you’ll target high-conversion keywords that your eager potential clients/customers are searching for.
By meeting them where they’re at, your blog can start funneling readers toward your email list and eventually toward what you sell.
Ready to start attracting potential buyers? That’s what I help online and local business owners with.
Or are you ready to start doing SEO (but don’t know WHERE to start?), I got you (for free).
How does this work exactly?
It’s pretty straightforward! You write blog posts that answer top of funnel questions that potential clients/customers are searching for.
This comes down to knowing your audience inside and out. Knowing them so well that you can put yourself in their shoes (aka fully understand their challenges and goals) and anticipate their needs.
When you write high-quality content that meets people early in their journey, they discover you before even thinking about needing help with whatever you sell.
Over time, after consistently reading your blog posts and implementing your tips, they’ll hopefully start feeling confident that you are the go-to for them.
Through strategic blogging (and strategic web design!), you can even sell your offers passively in the background. That means generating income purely through your website – no hand-holding required.
Whether that’s digital products, coaching, workshops, services, or something else, your blog posts will continuously bring in new people and then your website will guide them to the right places. Cool how that works, right?!
Because Google, Bing, DuckDuckGo, etc. are search engines, high-quality blog posts live inside their libraries and are regularly shown whenever someone is looking for that specific bit of information, year after year.
The key to blogging with the goal of generating passive income is making sure the rest of your website is conversion-optimized. When people discover your blog post, you’d like them to stick around and explore a bit, right? That’s the only way they’ll learn more about you and what you do.
So if you’re DIYing it, you’ll want to study up a bit on conversion-centered design. But if you’re working with a web designer, they should know all about it already. If you’re not sure if your web designer is using conversion-oriented design principles, consider asking how they make sure their designs are conversion-oriented and having a discussion about it.
Absolutely! You can definitely tap into all the benefits of blogging for your business, too. The main difference for you is the type of blog posts you create should be the types geared toward product-based businesses rather than the types better for service-based businesses.
For example, if Allie has a small indie biz selling chic home items, she would want to blog about all things conscious interior design and styling, how her products will fit into people’s everyday lives, and even inspiration for new homeowners.
As you start attracting traffic, you can apply the same principles we’ve already gone over above and invite people to check out your products, other blog posts, or join your email list for exclusive bonuses or discounts.
The beauty of long-form content (think blog posts, YouTube videos, and podcast episodes) is it’s typically comprehensive and in-depth. When you clearly and regularly demonstrate your expertise through blog posts, some of your new readers will start to develop a strong connection to your brand because they begin to know, like, and trust you (you’re probably sick of hearing about the KLT factor, but it applies to more than social media).
Of course, you won’t be everyone’s cup of tea, but you’ll be the perfect cup of tea for the right people!
And if your new readers hop onto your email list or newsletter, that’s how you can continue building and strengthening those relationships over time until they’re ready (if ever) to work with you on a deeper level.
With your high-quality blog posts living on your website 24/7, new people finding you and developing strong relationships with your brand happens 24/7, too!
Now that you know WHY blogging for your business is important, you might be interested to learn exactly HOW you should blog (with SEO) to get the best results as soon as possible. If you’re thinking ‘YES!’, go ahead and grab the FREE Salt Your SEO: 5 Steps to Get Set Up For Growth guide.
Feb 11, 2024
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