How & When to Add a Nofollow Link in Showit (Step-by-Step)

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Written by

Seren Nurgun

Working with online and local businesses for the past 3 years, she has generated over 278K clicks from Google.

Nofollow links can either benefit your SEO, or hit the brakes hard on your site’s progress toward your goals. Sometimes adding a nofollow attribute to a link is a good idea, but in other situations it can be disastrous and lead to problems that could’ve been avoided.

It’s safe to say you don’t want to come across avoidable problems, so let’s first clarify what they are exactly and when nofollow links are a good (and bad) idea.

What is a nofollow link?

A nofollow link is essentially a linked URL that tells search engines like Google not to “see” or “count” the page on the other end of the link.

Now, if you’re not sure how Google “sees” the web, here’s a mini-crash course. It has bots that turn over every rock to find all the bits and pieces that make up websites – including links going to and from both webpages on your website and webpages on other websites.

Think of the nofollow attribute as more of a suggestion or “hint” rather than a command. Google does sometimes ignore the nofollow attribute and in fact “see” or “count” the page on the other end of the link in terms of assessing what it is and how to weigh it in ranking that webpage. That really depends on the situation and isn’t something you can control.

If you dropped one of your website’s links into a post on Instagram or Twitter, those would automatically be nofollow links because social media platforms don’t want people spamming their platforms with links trying to get things called backlinks (which are good for SEO).

Any links left as comments under blog posts, in Quora, Reddit, Wikipedia, etc. (you get the idea), are all automatically turned into nofollow links for the same reason.

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When should you make your links nofollow?

The most common situation that warrants nofollow links is guest posting. According to Google’s guidelines, they actively try to hurt sites that promise a link in exchange for a blog post. If the algorithms catch you doing that, it can give your site a penalty and majorly hurt your SEO.

You can still invite guest posts on your site and guest post on others’ sites yourself, but be sure to add a nofollow attribute to any links back to their site or ask them how they would link to your website.

The second most common situation that warrants nofollow links is featuring affiliate links on your website. Because affiliate marketing is popular, a lot of business owners add affiliate links onto their website (some unethically by not disclosing that they’re affiliate links).

If you have affiliate links on your site or are thinking about adding them in, make sure they’ve got that nofollow attribute. Because you’re *technically* hoping for a commission from those links, Google treats them as you getting paid for including them on your website.

When Google and other search engines can better understand the context and purpose of your website, they tend to rank it higher and treat it more favorably.

When shouldn’t you make your links nofollow?

Most links shouldn’t be nofollow (these are called dofollow links). In general, you don’t need to keep such a close eye on if links are nofollow or dofollow.

Linking within your website? Typically, you don’t need to worry about nofollow.

It’s more of an important thing to do when you include a link to another website on your website – but not always.

If you link to a statistic within a blog post, there’s no need for it to be a nofollow link.

If you have a link to your web designer’s website in your footer (crediting them for your site’s design), then you might want to consider making it a nofollow link.

Do nofollow links help SEO?

In some cases, yep!

If, over time, you collect a bunch of nofollow links to your website, the mere exposure of these to new audiences coupled with a high volume of relevant links can really boost your SEO.

Or, if you’re guest posting or have a ton of affiliate links, then using nofollow links will keep your SEO safe because you’d be following Google’s guidelines.

Interestingly enough, a 2019 industry study found that both dofollow and total backlinks (including nofollow links) had a similar impact on search engine rankings.

That means nofollow links do in fact help your SEO – not a crazy amount, but definitely worth pursuing. Any links to your website are usually worth having.

How do you make a nofollow link in Showit?

Step 01. Login to your Showit account and find the link you want to make nofollow

Step 02. Click into the canvas that has the link and click on top of the element with the link

Step 03. On the panel on the right, click on the tab ‘Click Actions’

Step 04. Click on the ‘Do Not Follow’ checkbox and then click somewhere else so that the change saves

Step 05. That’s it! Now that link has the nofollow attribute and search engines will be asked to not follow where it goes

So what should you take away from all of this?

01. Nofollow links are good in some situations and bad in others

02. If you’re linking within your site, you typically don’t need to worry about it

03. If you’re linking away from your site, you might want to have a think about it

04. Adding nofollow links in Showit is so frickin’ easy, you can do it whenever you need to now!

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Feb 10, 2024

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SEO

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