By Seren Nurgun,
Founder of SweetSea Digital
By Seren Nurgun
Jun 19, 2026
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Purpose: Asynchronous (not real-time) client communication
Cost: FREE
Description: A secure, easy-to-use mobile app that lets you talk to your clients (either one-on-one or in a group chat) throughout the week. You can send voice messages, texts, photos, videos, and files. Coaches love Voxer because it works great on your phone and clients love it because they’re able to talk to you when they want to (of course, hopefully while following your communication boundaries/policies).
Purpose: Website builder + hosting
Cost: 14-day FREE trial and then starts at $259/year (for a website without a blog) if paid annually or $27/m if paid monthly. For a website with a blog, it starts at $326/year if paid annually or $34/m if paid monthly.
Description: An intuitive, 100% customizable, no-code website builder designed for small business owners. It’s modern, completely customizable in every way, and their customer service is 10/10 (which is generally hard to come by with software companies). The builder also has the best (most functionality that’s also easy to use) SEO capabilities – both on the Showit side of things (your core website) and the WordPress side of things (your blog on Showit).
If you decide to try Showit, use code TRYSHOWIT to get your 1st month totally FREE and $450 off your New Site SEO in a Week package!
Purpose: Domain name hosting
Cost: $11.28/year for most .com domains
Description: The savvy entrepreneur’s go-to domain provider! This online business tool lets you buy and host any available domain. It’s better than other providers because their customer service is top-notch, it’s never spammy or scammy, and it’s generally more affordable. Be warned you may get domain-happy because Namecheap honestly makes it so fun to get even more excited about your business ideas.
Purpose: Forms
Cost: FREE for all the features you’ll need or $24/m (if paid annually) to get more features like custom domains, removing Tally branding, and analytics
Description: Whether you need a form builder for waitlists, inquiries, or client onboarding, Tally is your best bet. It’s built and run by a cute married duo based out of Belgium, not some huge corporation. It’s extremely intuitive and easy to use – no crazy confusing bells and whistles. A big plus is that it’s similarly designed to Notion, so if you love Notion then you’ll love this.
If you decide to try Tally, use this link to get 50% off your 1st three months!
Purpose: Legally-signed contracts
Cost: FREE for 3 signatures per month and then $162/year if paid annually
Description: With the best free plan compared to other signature tools, this online business tool is the GOAT for making sure your coaching contracts are iron clad. As a coach, the last thing you want is wishy-washy contracts that clients don’t take seriously, so having a tool like this is a must. It’s beyond easy to use, straightforward, and professional-looking all around.
If you decide to use DropboxSign, use this link to get 1 free document!
Purpose: Social media posts + On-brand graphics
Cost: FREE for all features you’ll need or $144/year if paid annually for additional features
Description: The best online business tool for creating gorgeous graphics! It’s drag-and-drop, highly customizable, and well organized so it’s easy to set up your brand once and then create designs based on those details. If you have a team, it’s also easy to get them added on. They’ve recently built out more and more AI functionality, so you can even use its AI to save time crafting social media posts.
Purpose: Email marketing
Cost: FREE trial and then starts at $19/m for 1,000 or less subscribers
Description: An easy-to-use email service provider that makes it simple and fast to send beautiful emails to your email list. You can use it to send automated email sequences for your freebies/lead magnets, a welcome email series for new coaching clients, offboarding emails, and any other kind of emails you want. They also recently launched a collab with Canva so you can more easily bring in graphics from Canva into your emails made in Flodesk.
If you decide to try Flodesk, start your free trial using this link and get 25% off your 1st year!
Purpose: Social media marketing
Cost: FREE or $3.99/month for Instagram Plus
Description: In case you’re unfamiliar, Instagram is a coach’s best used tool for social media marketing. If you love creating short-form videos (including for Stories), then you’ll love it because that’s now the fastest way to grow your following on IG. You’re able to reach hundreds of thousands of people, some of which may want to become your client. And when you do that on repeat, you have a thriving coaching business.
Purpose: Client inquiry management
Cost: TBD
Description: The best tool for managing new inquiries! Whether you want potential clients to fill out an application form to work with you or to directly book a discovery call, this tool automatically sees if someone would be a good fit for you or not (based on criteria you had set). It saves you time and money, plus the stress and hassle of having to sift through inquiries and individually replying to each one. You can also continue to get inquiries or calls booked no matter where you are in the world, get paid however you want to, and be able to schedule individual or group coaching calls.
Join the waitlist to get the juiciest perks (including $$ off) when it launches soon!
Purpose: File hosting + video conferencing + custom email address/inbox
Cost: $7/month if paid annually
Description: A must for every small business owner, this online business tool acts like your business home base. Think tax documents, social media strategy plans, branding files, client documents, etc. This also includes Google Meet, a simple and straightforward video conferencing tool designed for seamless video communications. On the starter plan, it’s much better than Zoom because it’s free for 1-hour calls and for group coaching calls up to 100 participants. 10/10 recommend because it keeps everything so organized and easy to find!
Purpose: Payment processing
Cost: 2.9% + 30¢ per transaction for U.S. cards
Description: Way friendlier to small businesses than other payment processors, Stripe is easy to set up and use, can pay out immediately, can handle tax for you, and also allows you to donate 1% of sales to carbon dioxide removal (if you want) via Stripe Climate. It’s also great because it integrates with literally all other tools related to accepting payments like Flodesk and Thrivecart.
Purpose: Accounting + bookkeeping
Cost: FREE except for 2.9% + $0.60 per transaction
Description: If your business is growing and you want more accounting functionality than Stripe offers, then Wave could be for you. On the free plan, you can accept payments, manage cash flow and clients, and create unlimited estimates, invoices, bills, and bookkeeping records. It’s super small-business-owner-friendly and you won’t need to upgrade to the paid plan unless your business is growing incredibly fast or is already at a large scale.
Purpose: Selling digital products and courses
Cost: $495 one-time (no hidden fees)
Description: An all-in-one solution for selling digital products and online courses! It has all of the functionality you’d need – automated delivery and emails, customizable landing pages, integrations with your favorite tools, strategic funnels, course hosting, and much more. It also integrates with Stripe, so payments are fully handled by Stripe and you can get paid immediately.
Purpose: Community-building
Cost: FREE
Description: A totally free way to build your own community, this is a great online business tool for coaches. Nowadays, trust is difficult to build so communities are everything. You can create either a private (application-only) or public group, and create themes or activities to keep people engaged. It should be highly relevant to your coaching topics and themes, and lead with an abundance of high-quality free support to build trust and eventually sign coaching clients from it.
Seren Nurgun
SEO pro and founder of SweetSea Digital, Seren has proudly generated over 278,000 organic clicks from Google and worked with awe-inspiring 6 and 7-figure business owners. Ethical, sustainable marketing is her jam.
Before you go any further…
An SEO pro since 2021, I’ve generated over 278,000 organic clicks from Google and worked with 6 and 7-figure business owners. Starting, running, and growing a business definitely isn’t the easiest thing you’ll ever do (to put it lightly), so this treasure trove of blog posts is purely focused on making your life that much easier. You’ve found one of my favorite places on the internet, so I won’t hold you any longer - happy reading!
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